AI customer research for B2B teams

What your customers need is buried in unwatched recordings.

Fragment analyzes every conversation and find themes across all your calls. In minutes, not weeks.

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Trusted by the greatest teams at

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Customer research that runs itself

Hands-free actionable insights

Analyze every conversation, extract feedback, and identify actionable insights across all your data. Automatically.

Grounded in evidence

Every insight links back to the exact quote and conversation.

Eliminates noise

Surface only what's relevant to your product and decisions.

Automatic Playlists

Hear your customers in their own words with auto-curated playlists.

Any language

Translate and analyze conversations in 50+ languages

Agents for any question

Spin up agents to research themes on onboarding friction, churn signals, requests from enterprise accounts, and much more.

Purpose built for B2B Teams

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For Product

Prioritize and ship evidence-backed releases 10x faster. Understand what customers need and surface product issues without spending weeks on research.

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For Customer Experience

Turn feedback into retention and upsell opportunities. Easily track and improve onboarding and support experiences.

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For Marketing

Turn customer pain points into messaging that resonates. Understand what customers care about in their own voice.

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For Researchers

Get deep user insights from existing conversations without scheduling dozens of interviews.

Ready to turn scattered feedback into data-driven decisions?

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FAQs

Fragment is an AI customer research platform purpose-built for B2B teams.

It automatically analyzes every customer conversation and surfaces actionable themes across all of them. You get research-quality insights in minutes, without digging through hours of recordings or fighting noise from generic AI tools.

Get started in minutes and start answering your customer and product questions with deep research.

  • Connect to where your conversations live (Zoom, Gong, Google Drive, and more), or upload directly.
  • Fragment extracts meaningful feedback from each conversation, without the noise.
  • Fragment surfaces themes across all of your conversations.
  • Explore themes and spin up agents to answer your customer and product questions.

Your customer conversations are your most valuable research resource. But without time to analyze them properly, they sit untapped.

Generic AI tools can only take you so far, you're still left with asking the right questions, adding context, and piecing everything together yourself. Fragment does the research work, automatically. It extracts feedback from every conversation, enriches it with the right context (speaker intent, feedback type, category), and synthesizes themes across all of them. Every insight is grounded in evidence, your priorities, and what actually matters to your product. You get the depth of real research without the weeks of manual work.

Fragment is purpose-built for B2B product and customer experience teams.

If you care about what your customers need, and want your decisions, features, or messaging grounded in evidence without spending weeks analyzing conversations or fighting AI chatbots for factual answers, Fragment makes customer research run itself.

Fragment works with what you already use. Connect Zoom (with our AI notetaker), Gong, Google Drive, or Fireflies.ai. Use Zapier for custom workflows. Or just upload conversations directly. If it's a video, audio, or transcript, Fragment can analyze it.