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Specs, Discovery, Insights, and VoC ReportsVoC ReportsSpecs

Fragment is a structured context layer for building products. It connects what your customers say, what your product does, and what your company knows into one structured source of truth that stays current, always. Your team, and the AI agents you build with, work from that context to figure out what to build, instead of digging through Gong calls, Slack threads, and stale docs.

Fragment is for product teams and builders who want to ship the right things faster and smarter. Product managers use it to discover customer needs, validate their ideas, and craft build-ready specs grounded in what their customers really want. Product leaders use it to back their roadmaps, ground their product strategy, and connect between business goals and customer needs. Researchers use it to compress weeks of customer and user research into hours. Founders and builders use it to understand their customers, ship the right things, and iterate less without a research team behind them. Product marketers use Fragment to connect real customer language into their positioning and messaging. Your AI agents use it to prevent context drift and build with less iterations.

Fragment is how product teams, builders, and their AI agents ship the right things faster instead of running a feature factory.

Fragment does the product work that usually eats your week, grounded in what your customers really want and need. With Fragment you can:

• Turn a rough idea into specs your team and your agents can build from
• Run continuous discovery hands free, with every Gong, Zoom, and Google Meet call analyzed for you
• Find hidden patterns in customer feedback with automated synthesis
• Keep a live picture of your customers, product, and company in one place
• Generate VoC reports, customer personas, Jobs To Be Done for your users, and more
• Prioritize with evidence instead of the loudest opinion in the room
• Answer any customer or product question grounded in your customer feedback, product reality, and company knowledge and goals

Yes. Fragment connects to Claude Code, Cursor, and Codex through MCP, so your agents pull your customer, product, and company context in any of your workflows.

No more agents guessing from a thin prompt. Fragment turns every agent into a long-time employee that actually knows your customers, product, and company.

Fragment takes an idea from hunch to build-ready spec. Start with a business goal like "I want to grow the number of seats per customer", a rough idea, or a question. Fragment pulls in the right context, checks it against what customers actually need, works through solutions with you, and drafts a spec grounded in real evidence and your product. Each spec carries the customer need, the business goal, your product reality, and the decisions behind it, so your team and your agents can start building without guessing.

Fragment works with the tools your conversations already live in, and takes almost anything else you upload.

Native integrations: Gong, Zoom (with Fragment's AI notetaker), Google Drive, Fireflies, and Zapier. Beyond those, drop sources straight into a project: transcripts, analytics exports, survey results, PRDs, documents, spreadsheets, images, audio, and video.

No. There's nothing to tag, no taxonomy to maintain, no manual entry, and no model to train. Fragment analyzes every new call, message, and upload automatically, pulls out the feedback, and rolls it into your themes and company context. It gets sharper the more it sees. You keep working, and the picture stays current on its own.

Yes, there's a free plan, and you're running in minutes without connecting anything. Sign up, enter your company website, and Fragment builds your company context automatically so you can start working as fast as possible. Hook up Gong, Zoom, or Google Drive when you're ready, and every past conversation gets analyzed.

We love chatting with builders. Drop us a line at info@fragment.fit, join our Slack community, or book a demo.