Fragment is an AI customer research platform purpose-built for B2B teams. It automatically analyzes every customer conversation and surfaces actionable themes across all of them. You get research-quality insights in minutes, without digging through hours of recordings or fighting noise from generic AI tools.

How does Fragment work?

Get started in minutes and start answering your customer and product questions with deep research. - Connect to where your conversations live (Zoom, Gong, Google Drive, and more), or upload directly. - Fragment extracts meaningful feedback from each conversation, without the noise. - Fragment surfaces themes across all of your conversations. - Explore themes and spin up agents to answer your customer and product questions.

How is Fragment different?

Your customer conversations are your most valuable research resource. But without time to analyze them properly, they sit untapped. Generic AI tools can only take you so far, you're still left with asking the right questions, adding context, and piecing everything together yourself. Fragment does the research work, automatically. It extracts feedback from every conversation, enriches it with the right context (speaker intent, feedback type, category), and synthesizes themes across all of them. Every insight is grounded in evidence, your priorities, and what actually matters to your product. You get the depth of real research without the weeks of manual work.

Fragment is purpose-built for B2B product and customer experience teams. If you care about what your customers need, and want your decisions, features, or messaging grounded in evidence without spending weeks analyzing conversations or fighting AI chatbots for factual answers, Fragment makes customer research run itself.

What data sources does Fragment integrate with?

Fragment works with what you already use. Connect Zoom (with our AI notetaker), Gong, Google Drive, or Fireflies.ai. Use Zapier for custom workflows. Or just upload conversations directly. If it's a video, audio, or transcript, Fragment can analyze it.

ProductApril 5, 2026By Igal Smolyar

Welcome to the Fragment Blog

Introducing the Fragment blog — where we share product thinking, customer research insights, and building in public.

We're excited to launch the Fragment blog. This is where we'll share our thinking on customer research, product development, and building Fragment.

Why we're writing

At Fragment, we believe great products start with understanding customers deeply. This blog is our way of sharing what we've learned.

What to expect

Product updates — new features and improvements
Customer research insights — patterns and best practices
Building in public — how we build Fragment

Stay tuned for more.