Fragment is an AI customer research platform purpose-built for B2B teams. It automatically analyzes every customer conversation and surfaces actionable themes across all of them. You get research-quality insights in minutes, without digging through hours of recordings or fighting noise from generic AI tools.

How does Fragment work?

Get started in minutes and start answering your customer and product questions with deep research. - Connect to where your conversations live (Zoom, Gong, Google Drive, and more), or upload directly. - Fragment extracts meaningful feedback from each conversation, without the noise. - Fragment surfaces themes across all of your conversations. - Explore themes and spin up agents to answer your customer and product questions.

How is Fragment different?

Your customer conversations are your most valuable research resource. But without time to analyze them properly, they sit untapped. Generic AI tools can only take you so far, you're still left with asking the right questions, adding context, and piecing everything together yourself. Fragment does the research work, automatically. It extracts feedback from every conversation, enriches it with the right context (speaker intent, feedback type, category), and synthesizes themes across all of them. Every insight is grounded in evidence, your priorities, and what actually matters to your product. You get the depth of real research without the weeks of manual work.

Fragment is purpose-built for B2B product and customer experience teams. If you care about what your customers need, and want your decisions, features, or messaging grounded in evidence without spending weeks analyzing conversations or fighting AI chatbots for factual answers, Fragment makes customer research run itself.

What data sources does Fragment integrate with?

Fragment works with what you already use. Connect Zoom (with our AI notetaker), Gong, Google Drive, or Fireflies.ai. Use Zapier for custom workflows. Or just upload conversations directly. If it's a video, audio, or transcript, Fragment can analyze it.

SalesApril 5, 2026By Igal Smolyar

Fragment for Sales Teams

How sales teams use Fragment to capture customer feedback from every call and turn it into product insights.

Sales teams talk to customers every day. Fragment turns those conversations into structured insights that drive product decisions.

The challenge

Sales reps hear valuable feedback on every call, but it rarely makes it to the product team in a structured way.

How Fragment helps

Fragment automatically analyzes every sales call, extracts customer feedback, and surfaces themes that matter for product development.

Automatic call analysis

Every call is automatically transcribed and analyzed. No manual note-taking required.

Feedback extraction

Fragment identifies feature requests, pain points, and competitive mentions across all conversations.

Theme surfacing

See what topics come up most frequently, tracked over time and across your entire team.