Blog
Product thinking, customer research insights, and building in public.
Voice of Customer Became a Graveyard of Decks. Here's the Autopsy.
The quarterly VoC report is read once, by the person who made it, and never opened again. The program didn't fail because the work was bad. It failed because it shipped a deck instead of a source of truth.
The PM Job Didn't Die. It Split Into Three.
Every few months someone declares product management dead. They're half right. The generalist PM is dissolving into three sharper roles, and most job descriptions haven't caught up.
How to Build Reusable Slash Commands and Skills for Your Team's Agent
Your best workflow lives in your head and dies when you're on PTO. Package it as a reusable command and it becomes everyone's default. Here's how to build your first one.
How to Ship Your Own Internal Tool as a PM (No Eng Ticket)
You keep wishing a small internal tool existed. You can build it yourself this week with an agent covering the parts you don't know. Here's the path from idea to deployed.
"Drive It Like It's Stolen": Why Agency Beats Skill Now
When a model can hand you the skill on demand, the scarce thing is the person who just goes and does it. The case for hiring, and becoming, the one with agency.
How to Build Your First Eval System in a Week
Everyone says you need evals. Almost nobody tells you how to start. Here's a concrete five-day path from zero to a working eval you can run on every release.
What Happens After Coding Is Solved?
If writing the code becomes free, the whole job moves upstream. The bottleneck isn't typing anymore. It's knowing what to build and proving it came out right.
How to Set Your Three MVQ Thresholds
MVQ only works if you turn it into numbers you commit to before launch. Here's how to set the floor, the bar, and the ceiling for an AI feature, with a worked example.